The Hidden Keys To Unlocking Business Success
Everyone has their own idea of what it means to build a business. For me, building a business involves firstly having a passion for a certain industry. Be it for sneakers (trainers for us in the UK) or books, your passion must be genuine and it must make you want to find out more. Moreover, I believe that building a business involves lots of preparation and hard work; it is essential to prepare business and sales strategies, especially if you want to have continuous and long-lasting success. These, however, are just the basics and everyone does them. That is what makes the business world a seemingly hostile environment; everyone is just so prepared, knowledgeable and passionate about their trade. In spite of this, there are certain things that a lot of companies have failed to take notice of in the past. These elements are like hidden gems and can help propel any new business – be it big or small – towards the success that they dream for. I, for one, have noticed how lots of innovators have recently picked up on these hidden gems and have reaped the rewards for doing so. I would, therefore, like to explain what I believe to be the hidden keys to unlocking business success. I would also like to point out that they are on offer to each and every business owner out there, so make sure to use them as much as possible!
The first thing that I feel that lots of brands have missed out on – and are currently catching up on – is how they can use social media as a tool for marketing. Social media allows one to post and reach a whole range of people ranging from teenagers to adults. This means that social media would allow one the opportunity to appeal to a wide range of consumers who may be interested in your product and, henceforth, share it with their friends. By using social media as a marketing tool, a business is able to reach consumers who wouldn’t have otherwise found out about their brand, therefore allowing them to generate more interest. Social media, however, needn’t only be used as a source of attracting interest. It can be used as a stage for selling your good or service. It can be as basic as having your link in your bio, or having the option to swipe up and purchase your service; in doing so, not only are you attracting more attention to your brand, but you are also gaining potential sales and revenue. Social media can be used to generate leads, attract customers and create sales – all it requires is consistent content and proactivity.
Another thing that people are latching onto is the whole idea of personalised marketing whereby they customize their marketing approach for each client. I feel that this is a great way to attract the attention of a customer and a great way to form a personal relationship with a client. If a client or consumer feels like you are directing your message to them, I believe that they are far more likely to consumer or invest in what you are selling. By building a special relationship with a client in which they feel that you value them, you are far more likely to retain their interest in the future, therefore meaning that you are likely to reap the rewards in the long-term.
An example of personalised marketing and branding was the Coca Cola “Share a Coke” campaign where the infamous brand switched up its logo; instead of having its regular logo, Coca Cola opted to have various names on their bottles. These names corresponded to some of the UK’s most famous, therefore allowing consumers to buy bottles for their friends. Here is an example of a marketing method with a personalised aspect to it. Not only did it build relationships between the brand and consumers, it allowed consumers to build on relationships with their closest ones. We see, therefore, that the marketing technique played on emotions (via its personalized method) which made it a huge success.
There are, of course, many other methods of unlocking business success. One of them is allowing influencers to do their thing. The day of controlling an influencer to act in the way that you want is long gone because consumers realise that it is simply just another brand deal. Instead, companies ought to let consumers appeal to their audience using their own subtle techniques which they know that their audiences love and which are authentic to them. In this way, companies are allowing their brand to be transformed for different audiences which will allow them to gain more followers and customers. A large proportion of influencers will promote products online, therefore meaning that brands also improve their online presence which is an added bonus.
In summary, if you are not already using these savvy business tactics, I highly advise you start to do so. In this day and age, it is highly important to build a relationship with your consumer so that they feel that you really care about their desires. An easy way of doing this is through social media because it allows you to boost your online presence and appease a whole range of people. Social media is your platform for personalised marketing and lead generation; use it to the best of your ability so that you can unlock your full business potential.