F&B brand &Me raises follow-on investment from Matrix Partners India

Bengaluru-based food and beverage (F&B) brand &Me raised a follow-on investment round from existing investor Matrix Partners India. Consumer VC Fund Sauce.vc also participated in the round.

The company will be using the freshly raised capital to expand its team, scale operations nationally, and widen its product offering. According to ROC filings, Matrix invested Rs 5.6 crore.


Merhaki Foods and Nutrition, &Me’s parent company, was founded by IIT and Stanford graduate Ankur Goyal in September 2017. He had previously worked with F&B companies like Nestle and PaperBoat.

The brand &Me blends Ayurveda and modern science to manufacture ‘bioactive lifestyle beverages’ for women. The company targets solving lifestyle challenges and discomforts associated with menstruation, beauty, fat metabolism, and Polycystic Ovarian Syndrome (PCOS), among many more.


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